A lot of people ask about my day job at Franz and I usually have a rehearsed answer that goes something like this:
We work on a version of a programming language called Common Lisp and we have built tools on top of it. One of these tools is a database useful for studying complex data sets.
It would be cool to say something like “twitter” or “vimeo” and have instant recognition of my area of work, but with Franz you get a puzzled look and usually 10 minutes of back and forth to properly describe what we do.
With that confusion in mind I jumped to read this Dr. Dobbs interview with our CEO, Jans. I think to the technical people out there, some of this will make sense: